The Tory Burch shoe company used the song to promote their spring collection. Some controversy over the use of the song erupted in March, 2017.
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The #TZAnthemChallenge inspired everyday people to post themselves doing the Juju on social media-and celebrities from The Rock to Shaq to LeBron James have also been seen doing the juju. The video has had over 300-million views on YouTube. Zay Hilfigerrr & Zayion McCall released their own music video on November, 2016, which featured volleyball player Hannah Talliere and thrust her into the public spotlight. Hilfigerrr and McCall appeared on talks shows Live with Kelly and The Ellen DeGeneres Show giving instructions on the dance moves. Under the hashtag “#TZAnthemChallenge,” the dance went viral, helping Hillfigerrr and McCall become an overnight sensation and sending “Juju on That Beat” to #5 on the Billboard charts. Later that summer, Fresh the Clown posted a YouTube video where they danced the juju (à la the Whip or Nae Nae). Detroit dance duo Fresh the Clown approached Hillfigerrr and McCall about making it a dance challenge-think the Mannequin Challenge or the Harlem Shake. In their 2016 song “Juju on That Beat,” hip-hop duo Zay Hilfigerrr & Zayion McCall draw on juju‘s associations of being “high” or “enchanted.” Hilfigerrr has explained the slang juju as “like I’m the height…turned up…I don’t care.”Īlso known as the TZ Anthem (the two Zs, Zay and Zay), the song was originally created in 2014 when Hilfigerrr freestyled over the beat of Crime Mob’s 2004 track “Knuck if you Buck.” The duo released the song as a single in July, 2016 when they were just 15 years old.
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Since the 1940s, juju has been slang for marijuana. It can refer to a supernatural power or luck caused by a charm or fetish. It is the name of a type of guitar and drum-based music among the Yoruba in West Africa.